Houston · 501(c)(3) Nonprofit
Truly MADMaking A Difference
A Houston-based 501(c)(3) nonprofit cultivating the next generation of leaders through education, wellness, and stewardship. Our work is advanced by the Perry Harrell Land Institute and funded each year by the Tees & Bees Golf Classic.
How We're Structured
One mission. Three moving parts.
Truly MAD is the foundation. The Perry Harrell Land Institute is where the work happens. Tees & Bees is how we fund it — together, they turn community generosity into measurable impact for Houston youth.
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The Foundation
Truly MAD
A 501(c)(3) nonprofit founded by Jerry Davis to channel decades of Houston public service into youth education, wellness, and leadership.
About the Foundation - 02
The Fundraiser
Tees & Bees Golf Classic
Our signature annual charity golf tournament. Sponsorships and foursomes directly underwrite a full year of programming.
Sponsor the Tournament - 03
The Programs
Perry Harrell Land Institute
Hands-on agriculture, environmental stewardship, STEM, and leadership programs serving elementary and middle-school students across District B.
Explore the Institute
Our Mission
Where community, leadership & sustainability meet.
We serve elementary and middle-school youth in Houston's most underserved neighborhoods—bringing the soil, the harvest, and the quiet confidence of a working farm into the heart of the city. Through nutrition, wellness, and self-leadership, we cultivate a generation equipped to transform the communities they call home.
Our differentiator is unmistakable: we're bringing ranch and farm-inspired experiential learning into inner-city Houston—turning food deserts into classrooms and children into changemakers.
Programs
Six pillars. One generation transformed.
Nutrition Education
Hands-on classes that turn fresh ingredients into lifelong habits.
Farm & Ranch Learning
Experiential field days that bring agriculture into the inner city.
Self-Leadership
Workshops that build confidence, voice, and personal vision.
Wellness Initiatives
Mind-and-body programming centered on whole-child health.
Community Engagement
Family events and neighborhood partnerships in District B.
Youth Empowerment
Pathways from mentorship to scholarship and recognition.
A Story Worth Growing
From a food desert to a field of possibility.
For too many children in District B, fresh food is a stranger and open land is a rumor. We change that—pairing every harvest with a hands-on lesson in nutrition, leadership, and what it means to steward a community.
See our community impact
Our Annual Fundraiser
The Tees & Bees Golf Classic.
Driving Change. Building Community.
Tees & Bees is Truly MAD's signature fundraising event — a single day on the course that powers an entire year of Perry Harrell Land Institute programming. Sponsorships translate directly into classrooms, scholarships, and opportunity for Houston youth.
Title Sponsor
Presenting partner
Honey Hive
Premier corporate
Hole Sponsor
Course activation
Community Partner
Local business
In Partnership With
Meet Our Founder
Jerry Davis — a lifetime of service to Houston.
A former Houston City Council Member for District B and longtime community advocate, Jerry Davis founded Truly MAD to channel decades of public service into a single mission: equipping the next generation of Houston leaders through education, opportunity, and stewardship.
“Every child deserves to know what a tomato tastes like straight from the vine—and to believe they can grow something meaningful with their own hands.”
— Jerry Davis, Founder & Executive Director
Moments From The Movement
Years of showing up for District B.
Perry Harrell Land Institute
Rooted in the land. Growing the next generation.
Named for the farmer, mentor, and quiet force behind generations of Black landowners in Texas, the Perry Harrell Land Institute honors a legacy of stewardship, self-reliance, and service — teaching young people that the soil beneath their feet is the foundation of their future.
Through Truly MAD, the Institute connects students and families to agricultural education, land literacy, and the heritage of working the earth with intention and pride.